Principal Place – StreetDots

About Principal Place

Principal place is where the city meets Shoreditch. The 15 storey office building with nearly an acre of roof terraces is home to Amazon UK. There will be a temporary garden installed creating a perfect setting for a street food hungry crowd. Trading huts are provided for this location as follows: Dot 1- 2.4m x 1.8m Dot 2- 2.4m x 1.8m Dot 3- 3m x 1.8m Dot 4- 3m x 1.8m

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At a glance

  • Footfall


  • Nearby Landmarks

    Amazon UK, Badoo, Ricoh UK

  • Number of Dots


  • Service times available


A few of our forward-thinking land operator partners

We work with hundreds of the UK's top real estate firms and transportation organisations to activate dormant land.

We do this free of charge. We do not charge our partners anything for this service. In fact, our land operators make money by collaborating with us. The most which can be made from a single dot is £90,000 per annum, if fully activated.

  • Abredeen Asset Management
  • Blackstone
  • British Land
  • Brookfield Asset Management
  • CBRE
  • Derwent London
  • Great Portland Estates
  • Grosvenor
  • Here East
  • New River
  • Savills
  • Schroders
  • Segro
  • Stanhope
  • TIAA Henderson Real Estate
  • Transport for London
  • Wembley
  • Westfield
  • Wework
  • u+i