We connect you with the best of London independents in food and beverage, retail, experiential and more! Have you ever visited large developments in London and wondered how they organise street food for lunch, strawberries and deck chairs for Wimbledon etc? This is what we do! We specialise in outdoor experiences. We have the largest activate database of street food traders and mobile retails in the world. They are all vetted and ready to start looking at your locations.
If you have a bit of spare land, we can help you monetise that area, and in turn, increase footfall and keep your tenants/residents happy!
How it works
You make money by collaborating with us. We charge our vendors to trade on your dot, we organise and manage it all, and we split the proceeds with you. Some of our partners are using across their entire portfolios, and are generating significant income whilst saving money in not having to hire a ‘placemaking specialist or events coordinator’. All you have to do is give us the thumbs up and let us know when and what you want, and we do the rest.
Our tech platform ‘market-matches’ suitable street vendors for your location. We work closely with our partners to ensure that you and your tenants are getting the most form your dots! The more dots you have the more money you make.
We have created a land partner self-service portal which allows you to get commercial data and insights on the performance of your dot. This portal will also show you updates, offers and who is trading and where. Each land partner gets free access to this.
The breakdown
Free Site Survey – You portfolio will be overseen by a dedicated account manager, who will come and complete a free site survey to determine if the site is suitable etc. This person will capture all the information our vendors will need to start booking, for example, access, security, operational arrival times, size of space, health and safety etc. Once the site survey is complete, we will email you a detailed proposal. StreetDots will recommend the quantity of dots and the number of days per week to trade. Once you’re happy, we will load your dot onto our portal, which will then be live and visible to our relevant vendors, who can then book to trade there. We then set a launch date. (Typically we would allow two weeks build-up time to secure bookings with relevant vendors)
**Good to know** We determine which size unit can fit within your space. We also make sure vendors do not clash with existing food and beverage or retail near you. We compliment and do not cannibalise! We guarantee that all traders are vetted and approved. Each vendor submits compliant documents to their profile, for example, PAT testing, food hygiene, liability insurance etc. If any of these documents expire, we freeze the vendor account until they are back up to date. We do all of the work in managing our vendors, so you don’t have to!
Booking alerts/trader line up – You will receive an email every Thursday at 5 pm with the following week’s booking(s), so you can see who is trading. You will also get automated updates if there are changes to the bookings, so you are always in the loop. You will also get access to your very own land partner portal as mentioned above.
Marketing and social media – We will promote our collaboration with you. We will launch your site digitally and raise awareness around your dot(s). You are welcome to market this to your tenants too – we can help you do this.
Ongoing support and maximising assets – Our Land Partner Relations Manager will be on hand to maximise your estate: including more dayparts like breakfast and evenings, seasonal offers and private bookings. Our on the ground street ambassadors carry out regular spot-check sites maintaining standards and checking compliance.
Financial recon – At the end of each month we will issue a statement to you containing total bookings along with any cancellations and in line with the agreed revenue split.
In the end, everybody wins – additional revenue, more variety and choice, increased footfall, and happier tenants!
– No cost to set this up or to collaborate in any way
– Revenue from EVERY booking made on your site
– All traders fully vetted and compliant
– We take care of all operational details
– Your days / Your times / Your terms
– Additional marketing support from us
– Enhanced Tenant Experience
We created the StreetDots booking platform to make things easy for public and private land operators to host street vendors. We currently have 200+ dots on the ground in London and Manchester and are growing rapidly. We are proud to support 2500 independent and creative entrepreneurs.
What makes a space?
In order to create a perfect space, the design must be taken into consideration – incorporating elements which will ignite all 5 senses.
Look at 5* hotels. These top-rated spaces are designed so that the soft furnishings feel plush and look luxurious, the colours and design of furniture appeal to the eye. They use scenting techniques to fragrance the air and choose the loveliest scents for soaps etc. They double glaze their windows and ensure there are no sounds from outdoors or surrounding rooms. The taste element – leaving chocolates on your pillow and filling the minibar with tempting treats.
Landowners need to start realising that these feelings and emotions can be evoked outdoors too! We can indeed create 5* outdoor spaces. Take a small city garden for example. You can achieve the same effect by ensuring that the 5 senses are being stimulated. The smell of hot coffee and warm cinnamon doughnuts, beautiful immersive sculptures to admire, some classical music playing, handmade woollen rugs to wear when it’s chilly, small bistro tables with lanterns lit, even if it’s daytime.
Any space can be given meaning. Any space can be given meaning at any time of day too!
Think of a coffee cart – it appeals to the eye, there is a nice amount of human interaction, something a little unique and memorable. The smell of the beans, the sound of the machine whirring, the look of the milk as it’s poured over the coffee, the feeling you get when you hand money to an independent trader. It’s much more than a cup of coffee. It might be the nicest part of your working day!
Think of a food truck – These guys are so specialised in certain cuisines that they have made a living doing it in a confined space. There is something to be said for that kind of dedication! Their variety and choice offer a sense of adventure and intrigue. Your interaction with the person preparing your food is rare in the city. These little experiences are more than placemaking.
These offerings do not get stale, due to our rotational system. The management of 2700+ vendors and hundreds of land partners is what we specialise in.
Our technology removes pressure from your asset management team by taking care of everything from site surveys and compliance checks, to matching the right vendors to your estate. Our traders are vetted and categorised to ensure they complement your retail mix.
