As more attention is being paid to consumer experience as an interplay of physical and digital touchpoints, the definition of experiential marketing is getting used in wide and varying degrees. Brands across the board are tweaking their event campaigns to reach micro-communities and drive local impact.
Brands need to understand the community in question – its needs and its pain points. This in turn, leads to deeper engagement. Who better to assist than the real estate community shaping these communities?
Experiential marketing offers a unique opportunity for brands to create bonds with consumers through engaging and immersive experiences. When consumers associate a brand with those fun and memorable experiences, they are more likely to become customers and stay loyal to the brand. Real Estate players can benefit too! StreetDots can help you to utilise your outdoor space to showcase up and coming or established brands and create vibrant spaces across your portfolios.
Designing a consistent brand experience is only half the battle when it comes to building trust in a brand. The people who are interacting with potential customers play a critical role in brand perception. Therefore, it is important that you partner with a company experienced in location scouting like StreetDots. One that understands the importance of positioning – which will represent your brand and your values in an authentic way.
Real Estate understands better than anyone that building authenticity and transparency is crucial to building trust with consumers. Customers want to hear from brands, they want to know their story and their values. Traditional marketing can’t meet any of those expectations. Experiential marketing, on the other hand, allows brands to engage one-on-one with consumers and create two-way conversations. As a result, consumers feel heard and included, and those interactions lead to memorable moments that stick with them. People helping these brands to succeed and in turn gain trust and recognition from consumers.
It’s time for big real estate giants to use service like StreetDots to help not only with their reputation, but to help them stay trendy and on point! Being associated with brands which share similar values can add incredible value to your real estate portfolio. Just look at Coachella. Now one of the biggest festivals in the USA. How do you think they got so big? Click here for some inspiration.