We at StreetDots like to think of ourselves as futurists and visionaries. We believe that we can predict the future of retail and F&B retail. We have spotted opportunities for independent brands and global brands alike.
Street Trading has been around forever, but it is changing with technology:
Street Trading, whilst an established practice around the world for hundreds, if not thousands, of years has seen a resurgence and growth in recent years, to the extent that now the UN estimates 2.5 billion consumers engage in with Street Trading each day. Technology like ours, is revolutionising how people and brands trade.
The ever-evolving retail market:
Whilst the high street in the UK sees continued decline, new street trading markets, pop-ups, and events appear continuously. It could be this consumer change that has led increasing numbers of high street staples and newer fixed-location retailers turn to the streets to diversify their business model and attempt to reach new consumer groups with new sales tactics.
Big brands looking for a fresh way to get infront of consumers:
Big businesses in the US, including Burger King, Starbucks, and Maille have invested in food trucks as mobile marketing machines, enabling them to further spread their brand and image across the country. One of the strongest benefits of taking your brand mobile is the flexibility it can afford, by coming out to the streets one can immediate increase their geographic catchment exponentially. Even if not fixed and posted in eye-line, the act of driving across town in a fully and effectively branded mobile unit can certainly turn a few eyes and increase brand presence and awareness.
Opportunities for Startups and Independents looking for more exposure::
However, it’s not only big business recognising the value a street level presence can offer; smaller brands and independents are seizing the increasing opportunities to trade on the street. Smaller brands can benefit from additional brand exposure, to a consumer group that may have not previously been reachable. Street trading gives them the opportunity to find out whether locations have a viable market for their product without committing to expensive leases, rents, or business rates.
StreetDots is shaking things up:
StreetDots has seen two businesses in the last 6 months, one with 2 bricks-and-mortar locations, the other with over 50, expand out on to the streets using trucks to mobilise their brand. Both have performed well, using the StreetDots system to accurately find locations that suit their brand best, and continue to trade on the streets.
StreetDots aims to seamlessly blend established bricks and mortar, up-and-coming young businesses, and those coming out to the streets, sometimes for the first time, and sometimes, as is the case with Street Trading who graduated to a fixed premises, back again to re-capture the benefits.
Food Trucks for Retail:
A large number of BIG brands have taken a leap into mobile vending for promotional efforts and have had major success in placemaking by getting directly infront of consumers.
This GoogleHome truck has a little window with google workers peeping out to entice consumers over to play a game. There is a conveyer belt, with square pink gift boxes. Everyone gets a box. Either a delicious sprinkle covered donut, or a pink google home!
Brands are having to think very creatively in order to remain relevant and stay ahead of the curve. Major fashion brands like Chanel, and Louis Vuitton have done similar things and this is only the beginning of mobile vending opportunites.